New insights for managing sport sponsorship: Applying the resource based view of the firm

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dc.contributor.authorArgus, K.
dc.contributor.authorFarrelly, F.
dc.contributor.authorQuester, P.
dc.contributor.conferenceAustralia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
dc.contributor.editorWiley, J.
dc.date.issued2004
dc.descriptionInitially published as a CD-ROM. Has since been made available online.
dc.identifier.citationProceedings of ANZMAC 2004: Marketing accountablities and responsibilities [online] / Jim Wiley and Peter Thirkell (eds.):pp. www1-www8
dc.identifier.isbn0475122143
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]
dc.identifier.urihttp://hdl.handle.net/2440/29374
dc.language.isoen
dc.publisherANZMAC
dc.publisher.placeCD-ROM
dc.relation.ispartofANZMAC 2004 conference Proceedings
dc.source.urihttp://pandora.nla.gov.au/pan/25410/20050805-0000/130.195.95.71_8081/WWW/ANZMAC2004/CDsite/authors.html
dc.titleNew insights for managing sport sponsorship: Applying the resource based view of the firm
dc.typeConference paper
pubs.publication-statusPublished

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