A longitudinal study of Australian winery websites

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dc.contributor.authorDavidson, R.
dc.date.issued2009
dc.description.abstractThis paper presents the results of a study of Australian winery websites over a five-year period. The research sets out to determine if Australian winery websites have matured and increased in content and functionality since 2003. Data collected in 2003 and 2007 have been analysed to determine if Australian winery websites have significantly changed to provide more to satisfy customer requirements. The results indicate that overall more customer requirements are being met; however, Australian winery websites still have some way to go before customers will be fully satisfied.
dc.description.statementofresponsibilityRobyn Davidson
dc.identifier.citationAsia Pacific Management Review, 2009; 14(4):379-392
dc.identifier.issn1029-3132
dc.identifier.orcidDavidson, R. [0000-0001-7371-1274]
dc.identifier.urihttp://hdl.handle.net/2440/58835
dc.language.isoen
dc.publisherNational Cheng Kung University, College of Management
dc.rightsCollege of Management at National Cheng Kung University
dc.titleA longitudinal study of Australian winery websites
dc.typeJournal article
pubs.publication-statusPublished

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