New media and sales promotion discourse: Implications on social strategy of credibility enhancement and persuasion
Date
2006
Authors
Cheung, M.
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Conference paper
Citation
Proceedings of the 56th Annual Conference of the International Communication Association, held in Dreseden, Germany, 2006
Statement of Responsibility
Ming Cheung
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Annual Conference of the International Communication Association (56th : 2006 : Dreseden, Germany)
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