New media and sales promotion discourse: Implications on social strategy of credibility enhancement and persuasion

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dc.contributor.authorCheung, M.en
dc.contributor.conferenceAnnual Conference of the International Communication Association (56th : 2006 : Dreseden, Germany)en
dc.date.issued2006en
dc.description.statementofresponsibilityMing Cheungen
dc.identifier.citationProceedings of the 56th Annual Conference of the International Communication Association, held in Dreseden, Germany, 2006en
dc.identifier.urihttp://hdl.handle.net/2440/69594
dc.language.isoenen
dc.rightsCopyright status unknownen
dc.titleNew media and sales promotion discourse: Implications on social strategy of credibility enhancement and persuasionen
dc.typeConference paperen
pubs.publication-statusPublisheden

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