Exploring the impact of clutter on advertising effectiveness across broadcast media /
Files
Date
2007
Authors
Hammer, Peter James.
Hammer,Peter James
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
thesis
Citation
Statement of Responsibility
Conference Name
Abstract
This thesis explores the impact of clutter on advertising effectiveness in broadcast media.
School/Discipline
University of South Australia. Ehrenberg-Bass Institute for Marketing Science.
Ehrenberg-Bass Institute for Marketing Science.
Ehrenberg-Bass Institute for Marketing Science.
Dissertation Note
Thesis (MBusiness(Research))--University of South Australia, 2007.
Provenance
Copyright 2007 Peter James Hammer
Description
1 ethesis (239 pages) :
illlustrations.
Includes bibliographical references (pages 231-239)
illlustrations.
Includes bibliographical references (pages 231-239)
Access Status
506 0#$fstar $2Unrestricted online access