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Exploring the impact of clutter on advertising effectiveness across broadcast media /

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dc.contributor.authorHammer, Peter James.
dc.contributor.authorHammer,Peter James
dc.contributor.schoolUniversity of South Australia. Ehrenberg-Bass Institute for Marketing Science.
dc.contributor.schoolEhrenberg-Bass Institute for Marketing Science.
dc.date.issued2007
dc.description1 ethesis (239 pages) :
dc.descriptionilllustrations.
dc.descriptionIncludes bibliographical references (pages 231-239)
dc.description.abstractThis thesis explores the impact of clutter on advertising effectiveness in broadcast media.
dc.description.dissertationThesis (MBusiness(Research))--University of South Australia, 2007.
dc.identifier.urihttps://hdl.handle.net/11541.2/40569
dc.language.isoen
dc.provenanceCopyright 2007 Peter James Hammer
dc.subject.lcshBroadcast advertising
dc.subject.lcshRadio advertising
dc.subject.lcshTelevision advertising
dc.titleExploring the impact of clutter on advertising effectiveness across broadcast media /
dc.typethesis
dcterms.accessRights506 0#$fstar $2Unrestricted online access
ror.fileinfo12293940180001831 13293940170001831 Exploring the impact of clutter on advertising effectiveness across broadcast media
ror.mmsid9916914031601831

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