Exploring consumer trial of private label brands in Thailand
Date
2001
Authors
Shannon, R.
Lockshin, L.S.
Editors
Chetty, S.
Collins, B.
Collins, B.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Bridging Marketing Theory and Practice, 2001 / Chetty, S., Collins, B. (ed./s)
Statement of Responsibility
Conference Name
ANZMAC Conference (1 Dec 2001 : New Zealand)