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Exploring consumer trial of private label brands in Thailand

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dc.contributor.authorShannon, R.
dc.contributor.authorLockshin, L.S.
dc.contributor.conferenceANZMAC Conference (1 Dec 2001 : New Zealand)
dc.contributor.editorChetty, S.
dc.contributor.editorCollins, B.
dc.date.issued2001
dc.identifier.citationBridging Marketing Theory and Practice, 2001 / Chetty, S., Collins, B. (ed./s)
dc.identifier.isbn9780473082062
dc.identifier.urihttps://hdl.handle.net/1959.8/138503
dc.language.isoen
dc.publisherMassey University
dc.publisher.placehttp://130.195.95.71:8081/WWW/ANZMAC2001/home.htm
dc.titleExploring consumer trial of private label brands in Thailand
dc.typeConference paper
pubs.publication-statusPublished
ror.mmsid9915913302401831

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