Strategic communication: public relations at work
Date
2021
Authors
Johnston, J.
Glenny, L.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Book
Citation
Statement of Responsibility
Conference Name
Abstract
Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
Copyright 2021 Jane Johnston and Leanne Glenny