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Strategic communication: public relations at work

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dc.contributor.authorJohnston, J.
dc.contributor.authorGlenny, L.
dc.date.issued2021
dc.description.abstractCommunication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.
dc.identifier.isbn9780367641085
dc.identifier.urihttps://hdl.handle.net/11541.2/144616
dc.language.isoen
dc.publisherRoutledge
dc.publisher.placeUK
dc.rightsCopyright 2021 Jane Johnston and Leanne Glenny
dc.source.urihttps://ebookcentral.proquest.com/lib/unisa/detail.action?docID=6360406
dc.subjectstrategic communication
dc.subjectpublic relations
dc.titleStrategic communication: public relations at work
dc.typeBook
pubs.publication-statusPublished
ror.mmsid9916446209701831

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