Problems with Marketing's "Decision" Models
| dc.contributor.author | Ehrenberg, A. | |
| dc.contributor.author | Barnard, N. | |
| dc.contributor.author | Sharp, B.M. | |
| dc.contributor.conference | ANZMAC 2000 (28 Nov 2000 : Brisbane) | |
| dc.contributor.editor | O'Cass, D. | |
| dc.date.issued | 2000 | |
| dc.identifier.citation | Visionary Marketing for the 21st Century: Facing the Challenge, 2000 / O'Cass, D. (ed./s) | |
| dc.identifier.isbn | 9780868579788 | |
| dc.identifier.uri | https://hdl.handle.net/1959.8/128752 | |
| dc.language.iso | en | |
| dc.publisher | Griffith University | |
| dc.publisher.place | Brisbane | |
| dc.title | Problems with Marketing's "Decision" Models | |
| dc.type | Conference paper | |
| pubs.publication-status | Published | |
| ror.mmsid | 9915912821701831 |