A comparative study of tour guides' interpretation: the case of Macau

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dc.contributor.authorIo, M.-U.
dc.contributor.authorHallo, L.
dc.date.issued2012
dc.description.abstractThe present study aims to explore how tour guides' interpretations influence tourists' experience and their interest in heritage tourism. To examine tour guides' interpretation quality, style, and their impact on the tourist experience, a comparative study of sightseeing and on-site guides was conducted. The results suggest that tour guides should provide tourists with an insightful interpretation and provoke tourists' emotional thoughts in order to help them to achieve a high level of tourist experience with the visited heritage site and arouse their interest in visiting other relevant heritage sites. In addition to communication competence and knowledge, tour guides' motivation for interpretation is also an important factor influencing the quality and style of their interpretation.
dc.description.statementofresponsibilityMan-U Io and Leonie Hallo
dc.identifier.citationTourism Analysis, 2012; 17(2):153-165
dc.identifier.doi10.3727/108354212X13388995267788
dc.identifier.issn1943-3999
dc.identifier.issn1943-3999
dc.identifier.orcidHallo, L. [0000-0002-4725-2542]
dc.identifier.urihttp://hdl.handle.net/2440/103105
dc.language.isoen
dc.publisherCognizant Communication Corporation
dc.rights© 2012 Cognizant Communication Corporation
dc.source.urihttps://doi.org/10.3727/108354212x13388995267788
dc.subjectChinese tourists; cultural interpretation; Macao; tour guide; tourist experience; world heritage site
dc.titleA comparative study of tour guides' interpretation: the case of Macau
dc.typeJournal article
pubs.publication-statusPublished

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