Beliefs about fast food in Australia: A qualitative analysis

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dc.contributor.authorDunn, K.
dc.contributor.authorMohr, P.
dc.contributor.authorWilson, C.
dc.contributor.authorWittert, G.
dc.date.issued2008
dc.description.abstractThe consumption of energy-dense fast foods has been implicated as a causal factor in the development of obesity. The development of strategies to modify food choice behaviour requires an understanding of the behaviour and the driving factors. This study examined the rationale behind decisions to either choose or avoid fast foods. Drawing partly on the Theory of Planned Behaviour (Ajzen, (1988)), a qualitative design was employed to examine the beliefs and perceptions associated with fast-food consumption within an Australian sample. Findings provided an indication that positive affective reactions to fast food, convenience, and self-serving cognitions may override cognitive analyses of the longer-term health risks associated with frequent fast-food consumption.
dc.description.statementofresponsibilityKirsten I. Dunn, Philip B. Mohr, Carlene J. Wilson and Gary A. Wittert
dc.identifier.citationAppetite, 2008; 51(2):331-334
dc.identifier.doi10.1016/j.appet.2008.03.003
dc.identifier.issn0195-6663
dc.identifier.issn1095-8304
dc.identifier.orcidWilson, C. [0000-0002-1883-4690]
dc.identifier.orcidWittert, G. [0000-0001-6818-6065]
dc.identifier.urihttp://hdl.handle.net/2440/53198
dc.language.isoen
dc.publisherElsevier BV
dc.source.urihttps://doi.org/10.1016/j.appet.2008.03.003
dc.subjectAttitudes
dc.subjectFast food
dc.subjectTheory of Planned Behaviour
dc.titleBeliefs about fast food in Australia: A qualitative analysis
dc.typeJournal article
pubs.publication-statusPublished

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