Audience Inter/Active: Interactive Media, Narrative Control & Reconceiving Audience History

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dc.contributor.authorCover, R.
dc.date.issued2006
dc.description.abstractThis article examines the ways in which recent theorizations of interactivity work to reconceive the author-text-audience relationship. Suggesting that all media forms - historical and contemporary - can be reconceptualized in light of recent understandings of interactivity, it is argued that control over the text and its narrative as mythically ‘finished’ products is struggled over between an authorial desire for finality and an audience desire for control over the arrangement, (re)configuration and (re)distribution of the text. This struggle takes place across the sites of technological developments of textual control versus full interactivity, and in the realms of both media theory and media law.
dc.identifier.citationNew Media and Society, 2006; 8(1):139-158
dc.identifier.doi10.1177/1461444806059922
dc.identifier.issn1461-4448
dc.identifier.issn1461-7315
dc.identifier.urihttp://hdl.handle.net/2440/47382
dc.language.isoen
dc.publisherSage Publications Ltd.
dc.source.urihttp://nms.sagepub.com/cgi/content/abstract/8/1/139
dc.titleAudience Inter/Active: Interactive Media, Narrative Control & Reconceiving Audience History
dc.typeJournal article
pubs.publication-statusPublished

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