Exploiting the liability of foreignness: why do service firms exploit foreign affiliate networks at home?
Files
(Restricted Access)
Date
2011
Authors
Boehe, D.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Journal article
Citation
Journal of International Management, 2011; 17(1):15-29
Statement of Responsibility
Dirk Michael Boehe
Conference Name
Abstract
Drawing on both a resource-based view of the firm and an in-depth case study, we develop a novel conceptual model that explains under what conditions a service firm may use its international affiliate network to build a differentiation-based competitive advantage in its domestic market. The bank we studied implemented a differentiation strategy by positioning itself as a "South American Bank" and by offering a set of foreign trade services to its domestic clients that were unique at the time of their introduction. Our conceptual model fills a gap in the literature on difficulties in internationalization by explaining under what conditions internationalizing firms may opt for a strategy that seeks to domestically exploit resources and capabilities that have been developed in the course of internationalization. © 2010 Elsevier Inc.
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
Copyright © 2010 Elsevier Inc. All rights reserved.