Measuring brand distinctive elements in an in store packaged goods consumer context
Date
2006
Authors
Gaillard, E.M.
Romaniuk, J.T.
Sharp, R.A.
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Advisors
Journal Title
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Volume Title
Type:
Conference paper
Citation
Sustainable Marketing Leadership, 2006
Statement of Responsibility
Conference Name
(23 May 2006 : Athens)
Abstract
School/Discipline
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Description
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Copyright status unknown