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Measuring brand distinctive elements in an in store packaged goods consumer context

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dc.contributor.authorGaillard, E.M.
dc.contributor.authorRomaniuk, J.T.
dc.contributor.authorSharp, R.A.
dc.contributor.conference(23 May 2006 : Athens)
dc.date.issued2006
dc.identifier.citationSustainable Marketing Leadership, 2006
dc.identifier.isbn9789608919907
dc.identifier.urihttps://hdl.handle.net/1959.8/44186
dc.language.isoen
dc.publisherEuropean Marketing Academy
dc.publisher.placeAthens
dc.rightsCopyright status unknown
dc.subjectCross Product Holdings
dc.subjectCross selling
dc.subjectLoyalty
dc.titleMeasuring brand distinctive elements in an in store packaged goods consumer context
dc.typeConference paper
pubs.publication-statusPublished
ror.mmsid9915911795601831

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