10 stances on positioning through the eyes of a marketer
Date
2009
Authors
Goodman, S.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Journal article
Citation
The Australian & New Zealand grapegrower & winemaker, 2009; 542:76-79
Statement of Responsibility
Steve Goodman
Conference Name
Abstract
The article discusses the idea and notion of positioning in relation to wine offerings. It states that getting noticed is important since if the marketplace notices a brand, then it has a position. It also recommends working with retailers to offer tastings of wine and with restaurants to link the wine with particular menu items.
School/Discipline
Dissertation Note
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