10 stances on positioning through the eyes of a marketer
| dc.contributor.author | Goodman, S. | |
| dc.date.issued | 2009 | |
| dc.description.abstract | The article discusses the idea and notion of positioning in relation to wine offerings. It states that getting noticed is important since if the marketplace notices a brand, then it has a position. It also recommends working with retailers to offer tastings of wine and with restaurants to link the wine with particular menu items. | |
| dc.description.statementofresponsibility | Steve Goodman | |
| dc.description.uri | http://www.winebiz.com.au/gwm/backissues/index.asp?ID=53 | |
| dc.identifier.citation | The Australian & New Zealand grapegrower & winemaker, 2009; 542:76-79 | |
| dc.identifier.issn | 1446-8212 | |
| dc.identifier.orcid | Goodman, S. [0000-0002-6566-2633] | |
| dc.identifier.uri | http://hdl.handle.net/2440/66318 | |
| dc.language.iso | en | |
| dc.publisher | Ryan Publications | |
| dc.rights | Copyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Pty Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. | |
| dc.title | 10 stances on positioning through the eyes of a marketer | |
| dc.type | Journal article | |
| pubs.publication-status | Published |