Cluster analysis and usability testing for "Active Team" : an online social networking intervention to increase physical activity /

Date

2018

Authors

Sanders, Ilea,

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thesis

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Abstract

Active Team is a smartphone app, designed by researchers at the University of South Australia(UniSA), with the intention of increasing physical activity in insufficiently active Australian adults.This Master thesis fits “between” the NHMRC-funded RCT and Ecological Trial, and comprises of two key studies (Figure 1.1): 1. Usability testing of the Ecological Trial version of the Active Team app (badged, “Active Team public version”), and 2. Market segmentation analysis of users of Active Team, to inform marketing efforts in disseminating the app during the upcoming ecological study.

School/Discipline

University of South Australia. School of Health Sciences.
School of Health Sciences.

Dissertation Note

Thesis (Masters by research(Population Health Practice))--University of South Australia, 2018.

Provenance

Copyright 2018 Ilea Sanders.

Description

1 ethesis (194 pages) :
illustrations (some colour)
Includes bibliographical references (pages 126-137)

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506 0#$fstar $2Unrestricted online access

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