Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength
Date
2014
Authors
Giese, J.
Malkewitz, K.
Orth, U.
Henderson, P.
Editors
Advisors
Journal Title
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Volume Title
Type:
Journal article
Citation
Journal of Business Research, 2014; 67(6):1154-1161
Statement of Responsibility
Joan L. Giese, Keven Malkewitz, Ulrich R. Orth, Pamela W. Henderson
Conference Name
Abstract
Abstract not available
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Published by Elsevier Inc.