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Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength

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dc.contributor.authorGiese, J.
dc.contributor.authorMalkewitz, K.
dc.contributor.authorOrth, U.
dc.contributor.authorHenderson, P.
dc.date.issued2014
dc.description.abstractAbstract not available
dc.description.statementofresponsibilityJoan L. Giese, Keven Malkewitz, Ulrich R. Orth, Pamela W. Henderson
dc.identifier.citationJournal of Business Research, 2014; 67(6):1154-1161
dc.identifier.doi10.1016/j.jbusres.2013.05.018
dc.identifier.issn0148-2963
dc.identifier.issn1873-7978
dc.identifier.urihttp://hdl.handle.net/2440/97867
dc.language.isoen
dc.publisherElsevier
dc.rightsPublished by Elsevier Inc.
dc.source.urihttps://doi.org/10.1016/j.jbusres.2013.05.018
dc.subjectdesign strength; design attractiveness; aesthetic middle; typeface; package
dc.titleAdvancing the aesthetic middle principle: trade-offs in design attractiveness and strength
dc.typeJournal article
pubs.publication-statusPublished

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