They came, they like and they buy: turning tourists into long-term customers
Date
2015
Authors
Lee, R.
Corsi, A.M.
Cohen, J.
Lockshin, L.
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Journal article
Citation
Wine and Viticulture Journal, 2015; 30(6):64-65
Statement of Responsibility
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Abstract
The following article is based on a recent Wine Communicators of Australia webinar in which Richard Lee described how targeting Chinese tourists while they were in Australia could help them become long-term buyers and advocates of our wines once they return home.
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Copyright 2015 Winetitles Media