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They came, they like and they buy: turning tourists into long-term customers

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dc.contributor.authorLee, R.
dc.contributor.authorCorsi, A.M.
dc.contributor.authorCohen, J.
dc.contributor.authorLockshin, L.
dc.date.issued2015
dc.description.abstractThe following article is based on a recent Wine Communicators of Australia webinar in which Richard Lee described how targeting Chinese tourists while they were in Australia could help them become long-term buyers and advocates of our wines once they return home.
dc.identifier.citationWine and Viticulture Journal, 2015; 30(6):64-65
dc.identifier.issn1838-6547
dc.identifier.urihttps://hdl.handle.net/11541.2/135866
dc.language.isoen
dc.publisherWinetitles Media
dc.rightsCopyright 2015 Winetitles Media
dc.source.urihttps://search.informit.com.au/fullText;dn=651394172631145;res=IELHSS
dc.subjectChinese tourists
dc.subjectAustralian wine export
dc.titleThey came, they like and they buy: turning tourists into long-term customers
dc.typeJournal article
pubs.publication-statusPublished
ror.mmsid9916258608301831

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