Reporting medical stories in Australia. What is the place of public relations?
Date
2011
Authors
Furlan, P.
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Conference paper
Citation
Refereed proceedings of the Australian and New Zealand communication association conference : communication on the edge 2011, 2011, pp.1-16
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2011 ANZCA conference - communication on the edge : shifting boundaries and identities (5 Jul 2011 : University of Waikato, New Zealand)
Abstract
This paper explores the perspectives of fifteen medical journalists and public relations practitionersinterviewed in- depth nationwide on the role of public relations in medical news gathering anddissemination in Australia. This study is the second phase of mixed- methods research on therelationship between medical journalists and public relations practitioners and follows a quantitativeonline survey which examined their perceptions of each other in an Australian context (Furlan, 2009),using concepts of relational symmetry where dialogic encounters of mutual benefit depend on a twowaycommunicative process (Grunig and Hunt, 1984; Grunig, 2001).
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Copyright 2011 Patrizia Furlan