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Reporting medical stories in Australia. What is the place of public relations?

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dc.contributor.authorFurlan, P.
dc.contributor.conference2011 ANZCA conference - communication on the edge : shifting boundaries and identities (5 Jul 2011 : University of Waikato, New Zealand)
dc.date.issued2011
dc.description.abstractThis paper explores the perspectives of fifteen medical journalists and public relations practitionersinterviewed in- depth nationwide on the role of public relations in medical news gathering anddissemination in Australia. This study is the second phase of mixed- methods research on therelationship between medical journalists and public relations practitioners and follows a quantitativeonline survey which examined their perceptions of each other in an Australian context (Furlan, 2009),using concepts of relational symmetry where dialogic encounters of mutual benefit depend on a twowaycommunicative process (Grunig and Hunt, 1984; Grunig, 2001).
dc.identifier.citationRefereed proceedings of the Australian and New Zealand communication association conference : communication on the edge 2011, 2011, pp.1-16
dc.identifier.issn1448-4331
dc.identifier.urihttps://hdl.handle.net/1959.8/123383
dc.language.isoen
dc.publisherAustralian and New Zealand Communication Association
dc.publisher.placeGold Coast, Queensland
dc.rightsCopyright 2011 Patrizia Furlan
dc.subjectpublic relations
dc.subjectmedical journalism
dc.titleReporting medical stories in Australia. What is the place of public relations?
dc.typeConference paper
pubs.publication-statusPublished
ror.mmsid9915909311301831

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