Real-world implementation of a physical activity smartphone app : applying marketing principles to promote a health intervention /
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(Published version)
Date
2021
Authors
Northcott, Celine
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
thesis
Citation
Statement of Responsibility
Conference Name
Abstract
Physical inactivity is a major public health issue in Australia, contributing to the massive burden of chronic disease. There is a need for interventions, and indeed, there are many examples of novel, technology-based physical activity programs delivered within a research setting. However, to date, few attempts have been made to disseminate randomised control trial-tested (RCT) programs to the community at scale. This program of research has been conducted within a larger interdisciplinary research study that brings together health science and marketing principles to promote “Active Team”, an evidence-based physical activity smartphone app, the effectiveness of which has been tested in an RCT. Specifically, this thesis aims to experimentally examine the use of different advertising factors and their relative effectiveness in the wide scale dissemination and uptake of Active Team.
School/Discipline
University of South Australia. UniSA Allied Health and Human Performance.
UniSA Allied Health and Human Performance
UniSA Allied Health and Human Performance
Dissertation Note
Thesis (Masters by research(Population Health Practice))--University of South Australia, 2021.
Provenance
Copyright 2021 Celine Northcott.
Description
1 ethesis (xv, 112 pages) :
colour illustrations.
Includes bibliographical references (pages 100-108)
colour illustrations.
Includes bibliographical references (pages 100-108)
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506 0#$fstar $2Unrestricted online access