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Real-world implementation of a physical activity smartphone app : applying marketing principles to promote a health intervention /

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dc.contributor.authorNorthcott, Celine
dc.contributor.schoolUniversity of South Australia. UniSA Allied Health and Human Performance.
dc.contributor.schoolUniSA Allied Health and Human Performance
dc.date.issued2021
dc.description1 ethesis (xv, 112 pages) :
dc.descriptioncolour illustrations.
dc.descriptionIncludes bibliographical references (pages 100-108)
dc.description.abstractPhysical inactivity is a major public health issue in Australia, contributing to the massive burden of chronic disease. There is a need for interventions, and indeed, there are many examples of novel, technology-based physical activity programs delivered within a research setting. However, to date, few attempts have been made to disseminate randomised control trial-tested (RCT) programs to the community at scale. This program of research has been conducted within a larger interdisciplinary research study that brings together health science and marketing principles to promote “Active Team”, an evidence-based physical activity smartphone app, the effectiveness of which has been tested in an RCT. Specifically, this thesis aims to experimentally examine the use of different advertising factors and their relative effectiveness in the wide scale dissemination and uptake of Active Team.
dc.description.dissertationThesis (Masters by research(Population Health Practice))--University of South Australia, 2021.
dc.identifier.urihttps://hdl.handle.net/11541.2/147734
dc.language.isoen
dc.provenanceCopyright 2021 Celine Northcott.
dc.subjectonline social networks;physical activity;social media
dc.subject.lcshExercise
dc.subject.lcshHealth behavior.
dc.subject.lcshInternet advertising.
dc.subject.lcshMobile apps
dc.titleReal-world implementation of a physical activity smartphone app : applying marketing principles to promote a health intervention /
dc.typethesis
dcterms.accessRights506 0#$fstar $2Unrestricted online access
ror.fileinfo12228219060001831 13228219050001831 Northcott, Celine -Thesis
ror.mmsid9916534009901831

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