What matters to managers making the decision: a microfoundational view of global market entry mode choice
Date
2014
Authors
Tang, W.
Devinney, T.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference item
Citation
Micro-Foundations for Strategic Research: Embracing Individuals, 2014, vol.unpublished, pp.1-6
Statement of Responsibility
Conference Name
The Strategic Management Society (SMS) Special Conference: Micro-Foundations for Strategic Research: Embracing Individuals (13 Jun 2014 - 15 Jun 2014 : Copenhagen, Denmark)
Abstract
This study aims to examine global strategic theories built on macro foundations via a series of choice experiments with managers who actually make strategic decisions. We choose global market entry mode as a particular strategic decision and will test hypotheses rising from mainstream theories of the global strategic domain. This study will contribute both micro foundational evidence of the managerial experiments to global strategic theories and an experimental methodology to micro foundational research routines