What matters to managers making the decision: a microfoundational view of global market entry mode choice

dc.contributor.author	Tang, W.
dc.contributor.author	Devinney, T.
dc.contributor.conference	The Strategic Management Society (SMS) Special Conference: Micro-Foundations for Strategic Research: Embracing Individuals (13 Jun 2014 - 15 Jun 2014 : Copenhagen, Denmark)
dc.date.issued	2014
dc.description.abstract	This study aims to examine global strategic theories built on macro foundations via a series of choice experiments with managers who actually make strategic decisions. We choose global market entry mode as a particular strategic decision and will test hypotheses rising from mainstream theories of the global strategic domain. This study will contribute both micro foundational evidence of the managerial experiments to global strategic theories and an experimental methodology to micro foundational research routines
dc.identifier.citation	Micro-Foundations for Strategic Research: Embracing Individuals, 2014, vol.unpublished, pp.1-6
dc.identifier.uri	https://hdl.handle.net/11541.2/116788
dc.language.iso	en
dc.publisher.place	Denmark
dc.title	What matters to managers making the decision: a microfoundational view of global market entry mode choice
dc.type	Conference item
pubs.publication-status	Published
ror.mmsid	9915997510301831

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