Engaging users in the sharing economy: individual and collective psychological ownership as antecedents to actor engagement

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dc.contributor.authorBaker, J.J.
dc.contributor.authorKearney, T.
dc.contributor.authorLaud, G.
dc.contributor.authorHolmlund, M.
dc.date.issued2021
dc.description.abstractPurpose: This conceptual study explicates the dynamic, interlinked relationship between two of the most popular theories in marketing today: psychological ownership (PO) and engagement. The study is set in the sharing economy (SE), where platform business success depends on high levels of engagement by users, both individuals and collectives. The study argues individual PO (iPO) acts as the antecedent to engagement within a dyad of brand and user, and collective PO (cPO) as the antecedent to collective engagement by communities of users. Design/methodology/approach: This conceptual study synthesizes PO theory and engagement theory to produce a PO–engagement framework. The authors adopt a dual-level perspective encompassing individualand group-level phenomena in the SE and employ examples from practice to illustrate their arguments. Findings: PO acts as the antecedent to the positively valenced disposition and engagement activities of actors in the SE. iPO manifests as engagement within a dyad of brand and user. Outcomes include brand love and contributions to brand reputation and service offerings. Collective PO manifests as engagement within a community or collective. Outcomes include community-oriented peer-to-peer (P2P) sharing for the benefit of others. Originality/value: This study offers a dynamic framework of PO and engagement in the SE, the PO–engagement framework. The authors contribute to PO and engagement literature studies in marketing by illustrating how a platform user’s attachment to targets in the SE motivates emergence of PO, and how different types of engagement manifest from different types of PO.
dc.description.statementofresponsibilityJonathan J. Baker, Treasa Kearney, Gaurangi Laud, Maria Holmlund
dc.identifier.citationJournal of Service Management, 2021; 32(4):483-506
dc.identifier.doi10.1108/josm-08-2020-0300
dc.identifier.issn1757-5818
dc.identifier.issn1757-5818
dc.identifier.orcidBaker, J.J. [0000-0003-2657-1998]
dc.identifier.urihttps://hdl.handle.net/2440/145829
dc.language.isoen
dc.publisherEmerald Publishing Limited; Greenwood Publishing Group, Inc.; Emerald Group Publishing
dc.rights© Emerald Publishing Limited
dc.source.urihttps://www.emeraldgrouppublishing.com/
dc.subjectShaing economy; Individual psychological ownership; Collective psychological ownership; Customer engagement; Actor engagement; Collective engagement; Platform success; Antecedents to engagement
dc.titleEngaging users in the sharing economy: individual and collective psychological ownership as antecedents to actor engagement
dc.typeJournal article
pubs.publication-statusPublished

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