A contingent view of partner coopetition in international joint ventures
Date
2017
Authors
Shu, C.
Jin, J.
Zhou, K.
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Journal article
Citation
Journal of International Marketing, 2017; 25(3):42-60
Statement of Responsibility
Chengli Shu, Jason Lu Jin, and Kevin Zheng Zhou
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Abstract
The article discusses a study which examined how the efficacy of partner coopetition is conditional on international joint venture (IJV) characteristics and environmental factors by analyzing 194 IJV in China. Topics covered include how coopetition fosters IJV performance under conditions such as high foreign equity share, conditions wherein coopetition hinders IJV performance, and insights for managing partner coopetition in IJV.
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© 2017, American Marketing Association