Entrepreneurship, Commercialisation, and Innovation Centre publications
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Item Open Access The effect of materialism, gender and nationality on consumer perception of a high priced brand(ANZMAC, 2000) Kamineni, R.; O'Cass, A.; ANZMAC 2000 Conference (28 Nov 2000 - 1 Dec 2000 : Gold Coast, Queensland)This study examines the link between materialism, gender and nationality with consumers’ perception of a high priced brand of apparel. The work focuses on the differences in perception of a high priced brand. It indicates that young people hold different perceptions of a brand depending on their sex and nationality. The study also examines the materialistic tendencies of customers, focussing on gender and nationality differences. Five research questions were put forward and the results indicated that there is a difference in perception of a high priced brand between domestic and international customers and between customers of different sex.. However, materialism was found to have little effect on brand perceptions.Item Open Access Valuation of Technology Businesses(Swinburne University of Technology, 2001) O'Connor, A.; Commercialise 2001 Conference. Innovation and the corporate sector (2001 : Werribee, Australia)Item Metadata only Stars under the Southern Cross : the untold stories of Queensland's family businesses(Bond University, 2001) Lindsay, N.; Craig, J.; Entrepreneurship, Commercialisation, and Innovation CentreItem Metadata only The Consensus Group Technique in Social Research(SAGE Publications, 2001) List, Dennis H.; Entrepreneurship, Commercialisation and Innovation CentreThe Consensus Group Technique is a new method for carrying out qualitative research in small groups. It was designed particularly for use in participative research, by which relatively untrained moderators may obtain more reliable data than is possible in these circumstances with focus groups. The principle of consensus groups is almost the opposite from the principle of surveys: In consensus groups, instead of using questions with fixed wording and determining the distribution of multiple-choice answers, a criterion level of agreement is set (usually around 75%) and statements are modified to determine whether the criterion level can be met.Item Open Access Using the enneagram for market segmentation(ANZMAC, 2001) Kamineni, R.; Kale, S.; ANZMAC 2001 Conference (1 Dec 2001 - 5 Dec 2001 : Auckland, New Zealand)Segmentation and positioning constitute the crux of marketing strategy. Over the past two decades, lifestyle and psychographics have been increasingly used as a basis for market segmentation. This paper illustrates how the ancient and mystical technique of the Enneagram can be effectively used as a base for psychographic segmentation. With the Enneagram finding ever-increasing applications in strategic management and human resource development, it is only fitting that scholars in marketing harness the diagnostic and predictive power of the Enneagram. However, adoption of the Enneagram for marketing purposes will require further conceptual development and empirical analysis.Item Metadata only South African business dynamics: Measuring entrepreneurship(International Business Press, 2001) Kropp, F.; Lindsay, N.This study attempts to develop a scale to measure the individual entrepreneurial orientation (IEO) of persons in South Africa. Respondents were subjected to a survey instrument and provided information on items pertaining to their demographics, entrepreneurial orientation, and values. The results showed substantial differences on the range of items between black and white entrepreneurs.Item Metadata only Bridging the entrepreneur educational and training gap in growing market sectors: a review of the IT industry in India(Josef Eul Verlag, 2002) Kamineni, R.; Craig, J.; Lindsay, N.; 11th Global IntEnt 2001 Conference (2 Jul 2001 - 4 Jul 2001 : Kruger, South Africa); Nieuwenhuizen, C.; Klandt, H.This paper highlights the need for developing countries to introduce enterprise education. Specifically, the situation in India is examined. The suggestion is made that, in order for governments to grow companies, and even industries, that are sustainable, there must be a focus on training initiatives that develop entrepreneurial business skills to complement technical skills. Four major implications (climate for success, skills training, accessing funds, and networking) are discussed.Item Metadata only Knowledge Management in the Classroom: Teaching and Learning in Real Time(2002) Dottore, A.; Annual Teaching Economics Conference (9th : 2002 : Brisbane, Australia)Item Metadata only Raising young consumers: Consumer socialization and parental style across cultures(Association for Consumer Research, 2002) Rose, G.; Dalakas, V.; Kropp, F.; Kamineni, R.; 32nd Annual Conference of the Association for Consumer Research (ACR) (11 Oct 2001 - 14 Oct 2001 : Austin, Texas); Broniarczyk, S.; Nakamoto, K.Item Open Access Innovation and the Corporate Sector: Engaging the Corporate Sector in the Development of a Flexible Growth Orientated Economy.(2002) O'Connor, A.; Commercialise 2002 Conference. Innovation and the corporate sector (2002 : Werribee, Australia); Entrepreneurship, Commercialisation, and Innovation CentreItem Metadata only Discovering the Nexus between Entrepreneurship and Innovation : A Grounded Theory Approach(2002) Yamin, S.; O'Connor, A.; International Research Conference on Quality, Innovation and Knowledge Management (6th : 2002 : Kuala Lumpur, Malaysia); Entrepreneurship, Commercialisation, and Innovation CentreItem Metadata only Incorporating the family dynamic into the entrepreneurship process(Emerald Group Publishing Ltd., 2002) Craig, J.; Lindsay, N.; Entrepreneurship, Commercialisation, and Innovation CentreThis research furthers our understanding of the interaction between the fields of entrepreneurship and family business. It presents a framework that introduces the family dynamic to Timmons’ driving forces model of entrepreneurship. The framework highlights the influence of the family in the entrepreneurship process and the importance of the fit among the three driving forces and the family. It highlights the importance of, and the pivotal roles played by, outside boards of directors when entrepreneurial activities are undertaken by family businesses. Using extracts from interviews with family and non-family executives and board members, the research employs a single case study that describes an actual series of events to provide a practical application of the theory.Item Metadata only Who is an entrepreneur? A review(Taylor & Francis, 2002) Kamineni, R.Item Metadata only A Framework for Understanding Opportunity Recognition.(Institutional Investor, Journals, 2002) Lindsay, N.; Craig, J.; Entrepreneurship, Commercialisation, and Innovation CentrePresents a framework for understanding opportunity recognition by entrepreneurs and private equity financiers. Description of the opportunity formulation process; Types of information about the environment that entrepreneurs use to identify opportunities; Phases of the opportunity recognition process.Item Metadata only A framework for evaluating the performance of marketing systems(University of South Australia, 2003) List, Dennis H.; Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.); Entrepreneurship, Commercialisation and Innovation CentreWhen marketing is viewed as a two-way system rather than the one-way process implicitly assumed by commonly accepted definitions, evaluation of the effectiveness of an organization’s marketing becomes more relevant than it was when organizations used a simple “marketing mix” model of marketing. This paper outlines an integrated method for the evaluation of marketing performance, combining concepts derived from several different social sciences, and building an evaluation framework using that model. The concepts used include a systems-based view of marketing, stakeholder management theory, actor-network theory, and futures studies, as well as the Program Logic family of approaches used initially in the assessment of foreign aid programs. As a test of the applicability of this framework, a pair of case studies is described. Though both cases were quite different from what might be viewed as "normal" marketing, the framework clearly accommodates both. The practical implication of the framework is that to fully evaluate the outcome of any marketing process, it is useful to consider the communications transmitted between all participants in the process; it can be seen as an extension of the Integrated Marketing Communications principle.Item Metadata only Participative marketing for local radio(Original Books, 2003) List, Dennis H.; Entrepreneurship, Commercialisation and Innovation CentreItem Metadata only The use of the Internet by the Australian market research industry(University of South Australia, 2003) Corkindale, David; List, Dennis H.; Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.); Entrepreneurship, Commercialisation and Innovation CentreA census of all organisations in Australia that undertake market research was conducted in 1999 and repeated in 2002. Their use of the Internet for primary data collection was ascertained along with other descriptive data. The growth in use and extent of changes is reported and compared with other, related studies. It was estimated that 34% of market research offices had used the Internet for primary data collection by mid 1999 and this had risen to 46% by mid 2002. For most offices, Internet-based projects accounted for a small proportion of their total activity, the median proportion of income gained being 12% in 2002. Over the period of this study a big increase (244%) has occurred in using the Internet to gain data from employees. The use of email questionnaires has also increased by 77%. The main reasons suggested in the literature for using the Internet and the advantages and disadvantages were largely confirmed.Item Metadata only Three maps for navigating the ocean of alternative futures(Tamkang University, 2003) List, Dennis H.; Entrepreneurship, Commercialisation and Innovation CentreThis paper presents three maps or extended metaphors of the human future: as a hemisphere,as a bamboo thicket, and as fish in a river. The hemispherical model, inspired by Inayatullah's Causal Layered Analysis, plots drivers of change on four levels of successively greater inertia: events, intentions, values, and worldview. The thesis here is that events are influenced by intentions, intentions by values, and values by worldview. Events change constantly; intentions change every few years; values change perhaps over ten years, and new worldviews, being a permanent characteristic of individuals, emerge once in a generation. Because each successive level changes more slowly, the general direction that a human future will take-if not its precise details-can be known in advance. The "bamboo thicket" map reveals the collectivity of human futures by displaying the interlinking of holonic systems. As the future of an entity is mediated through the future of its neighbour, studying the actors through which this mediation occurs is an aid to anticipating the entity's future. The "fish in the river" map places futures as three independent dimensions: time, uncertainty, and striving. An entity can be represented in this river-space in multiple ways, through the perceptions (actual or believed) of related actors or stakeholders. The implication of using this approach to multiple maps is that, by switching their attention between the different view points illustrated in these maps, participants in futures workshops are helped to attain greater insight into the shared aspects of their futures.Item Open Access Marketing of religion in cyberspace(ANZMAC, 2003) Kale, S.; Kamineni, R.; ANZMAC 2003 Conference (1 Dec 2003 - 3 Dec 2003 : Adelaide, SA)The Internet has begun to play a significant role in people’s lives, albeit in the lives of people living on the ‘right’ side of the digital divide. Yet, the nexus between religion and the Internet has seldom been discussed in the marketing context. This paper investigates the effect of the Internet on how people use the new technology to fulfill their spiritual and religious needs. The marketing implications of this nascent but widely spreading phenomenon are discussed since this trend has a significant impact on the providers of spiritual and religious services.Item Open Access Are consumer perceptions of a brand effected by materialism, gender and nationality?(ANZMAC, 2003) Kamineni, R.; ANZMAC 2003 Conference (1 Dec 2003 - 3 Dec 2003 : Adelaide, SA)This study attempts to establish a linkage between materialism, gender and nationality with the consumer perception of a high priced brand of apparel. The work focuses on the differences in perception of a high priced brand. It indicates that young undergraduates hold different perceptions of a brand depending on their sex and nationality. The study also examines materialistic tendencies and whether, materialism was influenced by gender and nationality. The results indicated that there is a difference in perception between customers of different nationality and sexes and that materialism does effect the perception of high priced fashion clothing.